A new category for fundraising

The standard pitch deck is no longer how investors decide.

A pre-seed partner spends under a minute on your pitch. They open it on a phone, between other tasks, and decide whether to take a meeting before they finish their coffee. The standard deck was built for a different reader, in a different room, with different attention.

Pitch_Deck_v4_FINAL.pdf
Static Deck
Prepared for Sequoia
Northwind AI
Vertical AI for legal research. Replacing the $40B billable hour.
Traction
$1.2M
ARR · 40% MoM
48 paying customers across midmarket law firms.
→ The Raise Page
Swipe to compare
What replaces it

The Raise Page.

A purpose-built fundraising microsite. One link. Card-based, phone-first, designed to be read in two minutes. The Tailored Raise Page goes further: every link is rewritten for the specific investor. Cover opens with their name, framing mirrors their stated thesis. A campaign-grade asset that no generic deck designer can produce.

01
Cover
Northwind AI
02
Traction
The numbers
$1.2M
ARR · 40% MoM
03
Market
Why this size
TAM · SAM · SOM
04
Milestones
12-month plan
Q1 · launch v2
Q2 · 100 customers
Q3 · $3M ARR
Q4 · Series A
Swipe through the cards
The comparison

Same price range. Fundamentally different outcomes.

 
Static Deck
Raise Page
Format
PDF or PowerPoint attachment
Web microsite, unique URL
How they read it
Download, open, scroll. Friction.
Tap the link. Scroll. No download.
Personalization
None. One file for every investor.
Investor-level. Copy written for each.
Mobile
Pinch-zoom on a slide deck.
Designed phone-first.
Investor signal
Standard pre-seed founder.
Understands modern fundraising.
Built by
Generic marketplace designer.
Start-Up Smart Ventures.
Why it works

Three principles that make the difference.

01

A real campaign, not a deck.

A deck is an artifact. A raise is a campaign. The Raise Page is one piece of how serious founders run that campaign: disciplined, repeatable, designed for the way modern capital actually moves.

02

Don't make them think.

Investors give you under a minute. Every card has one idea, one decision, one reason to keep scrolling. No 17-slide narrative arc. No dense paragraphs. The format respects the attention you actually get.

03

Personal at scale.

The Tailored Raise Page lets one founder send a unique, investor-specific link to thirty investors without the page becoming generic. Built by judgment, not by template.

Let's talk about your raise, not just your deck.

If you're raising your first round and the people you've talked to so far have been pitching templates and design packages, you're talking to the wrong people. One conversation to see if this is a fit.

Start the conversation →