You've got conviction and maybe early traction. But you've never raised before, and a deck alone won't get you there. We make you genuinely investor-ready, then run the campaign that puts you in front of the right investors and closes your first round.
25 years advising founders · 10,000+ pitches reviewed · Two exits
Raising isn't about a prettier deck. It's about being ready, looking ready, and running a real process. That's the work.
We start with diagnostics: a personal deck review from Joe and the free 8 Fits MRI to find exactly where investors will hesitate. Then we fix it before a single investor sees you.
A pitch deck built around investor psychology, not feature lists. And the Raise Page: a living, personalized page for each investor that replaces the static PDF entirely.
We target the right investors, manage outreach and the funnel, and keep momentum building until the round closes. A real process, not hoping your way to a term sheet.
Partners screen with AI now. Funds use it to triage inbound. Your deck is being read by a model before a human ever sees it. Most founders respond by getting their own AI to fight back: score the deck, match the investors, draft the emails. Now it's AI pitching AI.
Capital still moves between humans. The warm intro, the read on what a partner actually means, the relationship that turns a maybe into a yes. None of that is a prompt.
The founders who close their first round know when to use AI and when to put it down. We work with founders who get that, and we bring the judgment AI categorically cannot.
A modified Sequoia flow investors already know. Twelve slides, twenty words per slide, narrative headlines that tell the story on their own. Don't make them think. Don't make them work.
A web-native, phone-first microsite, personalized for every investor you pursue. One link. Two-minute read. The campaign-grade asset no generic deck designer can produce.
Investor targeting, a disciplined outreach sequence, funnel management, and momentum-building all the way to close. A real process. Not hope.
A candid, experienced thought partner for the hardest decisions of your first raise. 25 years and 10,000+ pitches behind every conversation.
If you are a startup serious about raising capital, then you MUST get on a call with Joe! The advice and insights he provided were extremely helpful and his knowledge about startup fundraising is incredible. Joe can quickly identify issues and potential problems that will impede your success.
Working with Joe on our pitch deck was nothing short of transformational! This guy is an absolute rock star when it comes to understanding what makes startups tick.
Joe is a pro and understands the nuances of fundraising with a deep appreciation for the challenges that startup founders must overcome. His process is spot on.
Joe has been amazing. He gave us fantastic feedback on our pitch deck and has been a coach for the entire process. Super grateful for his help, support and guidance.
The 8 Fits MRI is a free diagnostic that scores your startup across the eight dimensions investors evaluate before they fund. Five minutes. No credit card.
Take the free MRI →